The Demographics and Interest sections include Overview
reports, along with new Age, Gender, and Interest Categories
reports.

  • They allow you to better understand who your
    visitors are.
  • You can segment the rest of your Analytics
    data by these same characteristics so you can understand how
    converting and non-converting visitors differ (and many other
    such comparisons).
  • These are the same demographics & interest
    categories used to target ads on the Google Display Network.
    Use these insights about your visitors to refine your ad
    campaign strategies.
  • Not all of your visitors may have demographics
    associated with them, so these reports may only represent a
    subset of your visitors and may not be representative of your
    overall site composition.

Google Analytics Demographics and Interest Reports

This extension makes it prossible for you to use the
Demographics and Interest sections from Google analytics.

Magento Demographics and Interest extension

Magento Demographics and Interest extension

Magento Demographics and Interest extension