As we approach the hustle and bustle of the holiday shopping
season, there are several key considerations for merchants to
maximize their traffic and shopper engagement. In a
discount-fueled shopping frenzy, merchants who can’t compete on
price need to mine other, operationally-focused ways to win.

Here are 4 tips to apply to your stores now:

1. Delve into Data. Merchants should have
specific retention strategies in place for customers they
acquire during the early holiday season. This will give you the
benefit of a Black Friday bump in top-line
revenue and combat the lesser ROI and
skewed CLV. Use data to transform your business
approach to win the holiday season and the repeat purchases
that follow. 

Data Management in Action:
To win the loyalty of sneaker-fans, KicksUSA invested in Magento Business Intelligence
to mine deeper into its data. The brand discovered
opportunities for improvements to customer service processes
and tripled the headcount of their team to focus on welcoming
back returning customers. In an era when acquiring, converting,
and retaining valuable customers is becoming more difficult,
KicksUSA used Magento Business Intelligence to find a
competitive edge. The company saw a 20 percent initial return
rate, followed by a 35 percent return rate the next year,
accounting for 45 percent of KicksUSA revenue.

2. Soup up Your Social Stores. A clear
majority (75 percent) of consumers have purchased a product
because they saw it on a social channel. And 86 percent of
people follow brands on social media. Transform your social
platforms into extensions of your store, enabling shoppers to
easily purchase products across all channels. 

Social Strategy in Action:
Magento Social makes it easy for merchants
to sync their Magento product catalogue with their social
networks. Now, you can launch a storefront on the leading
social networks with just a few clicks. This seamless
integration automatically keeps product listings on your social
profiles consistent with your Magento product

3. Check up Your Checkout Process. While
it’s critical to ensure that you’re delivering an efficient
checkout experience, consider the various opportunities to
encourage up-selling or cross-selling. For instance, create a
pop-up notification on your website to remind shoppers to make
purchases for everyone on their gift lists.

Checkout Optimization in Action:
Shinola aimed to build a site with a robust
front-end experience that when used on a mobile device, feels
like an app. Shinola needed to deliver faster load times
without page reloads, so they developed a cart with a slide-out
view that doesn’t interrupt the shopping experience. Native
checkout has been simplified to just 2 steps instead of 6 in
Magento 2. 

4. Maximize ‘Moments of Truth’ via Mobile. Of
those considering shopping the long holiday weekend, 20 percent
of respondents plan to shop on Thanksgiving Day (32 million),
according to a survey conducted by National Retail Federation
and Prosper Insights & Analytics. So seize the opportunity
to insert your brand into right time communications with your
shoppers. For instance, fire off a special promo or discount
offer for Black Friday to reach mobile users as they scroll
through their social feeds post-Thanksgiving dinner.