Today we announced the general availability of our next
generation open source digital commerce platform, Magento
2.0.  The new platform empowers brands, retailers,
and
businesses across B2C and B2B industries to quickly and
cost-effectively deliver engaging omnichannel shopping
experiences. Magento 2.0 also offers enhanced performance
and
scalability,  new features to boost conversion rates,
and
business agility and productivity improvements. The new
platform also builds on our open source heritage and
offers
unmatched flexibility and innovation opportunities to our
global ecosystem of partners and developers.

Two new products based on this powerful platform are
available
for download today: Magento Enterprise Edition 2.0 and
Magento
Community Edition 2.0.

Open, Flexible Architecture

Underpinning these new releases is a next-generation
architecture that offers unmatched flexibility to bring
your
commerce vision to life. It features a modular code base
that
enables easier customization, faster time-to-market, and
greater deployment flexibility to public or private cloud
environments. More extensive and efficient APIs allow you
to
connect and operate at scale with any third party solution,
and
theming capabilities make building site variations for
new
product lines or geographies easier than ever. A wide range
of
turnkey extensions also enable fast and affordable
enhancements
to your store.

Engaging Shopping Experiences

Creating engaging, seamless and personalized customer
experiences across any device is central to the Magento
2.0
platform. New responsive design reference themes give you
a
fast way to create sites that supports anytime, anywhere
sales.
And you can share your products in a more immersive way
through
integrated video. An all-new checkout is easier to
customize
and further improves conversion rates by minimizing steps
and
required information. You can also offer convenient,
one-click
account creation to save customer profiles for future
purchases. 

Enhanced Business Agility and Productivity

Magento Commerce is also revolutionizing the merchant
experience, enabling you to operate more efficiently and
handle
rapid growth, without scaling up your team. The new Admin
panel
design offers a streamlined, consumer-like interface that
saves
time when managing day-to-day tasks and is intuitive for
new
team members to learn. It is also touch-friendly so you
can
make updates or track sales while on-the-go.

Improved business tools empower you to continuously
optimize
your operations to drive growth. You can now effortlessly
customize and save views in the Admin panel to enable
quick
access to information critical to your business. Setting up
new
products is also faster, with a step-by-step product
creation
tool and product import capabilities that are 4x faster
than
before.

Enterprise-grade Scalability and Performance

The Magento platform has been supercharged to offer over
50%
faster page load times across many catalog and checkout
pages
to help you delight your customers and improve conversion
rates. It pre-integrates Varnish to cache page
content for faster performance and optimizes code and
images
for fast loading. Your team will be delighted too, with
improved Admin performance and support for more
concurrent
updates. Magento Enterprise Edition 2.0 also delivers
enterprise-grade scalability and high availability with
standalone master databases for key subsystems along with
multiple slave databases.

Secure Payments

Additionally, the Magento platform comes with tight
out-of-the-box integrations with PayPal, Braintree, and
Authorize.net payment gateways. Magento Enterprise Edition
2.0
also integrates with WorldPay and CyberSource.  All
versions provide improved security and the ability to
pursue
the easiest level of PCI compliance, depending on the
selected
payment method.

Easier Maintenance and Upgrades

And finally, this modern, modular architecture reduces
the
complexity and cost of maintaining your site and it
futureproofs your investment by simplifying upgrades.
This
means you can easily incorporate innovative functionality as
it
is released by Magento Commerce on a quarterly basis to
drive
higher sales and greater efficiency.

Start Exploring Today

There are many ways to learn more about the powerful and
innovative Magento Commerce platform:

You can also start using the new software today. Existing
Enterprise Edition customers can access it via MyAccount  and Community Edition users
can
download it from the Community Edition download page.

Welcome to next-generation commerce!