Amazon changed the face of digital commerce with Prime, their
2-day shipping phenomenon. There are now 85 million Prime
customers in the U.S.—that’s up 35 percent on last year. Here’s
what we can learn from the Prime success story.
Tailor shopping experiences to your customers’ needs
Amazon customers wanted grocery shopping to be as easy as
ordering books. With the addition of “Fresh” and “Prime
Pantry,” Amazon disrupted the grocery industry and delighted
their customers with fast doorstep delivery.
Magento customer Fraport also listened to their
customers. Frankfurt Airport serves 61 million travelers a
year, and has over 300 retail outlets. To turn these travelers
into customers, Fraport designed an eCommerce system that
allowed shoppers to buy in the air and pick-up on the ground.
All this was built using Magento Commerce.
Win customer loyalty with a ‘value’ proposition
Amazon Prime adds value by offering lightning fast 2-day
delivery, but it’s also a loyalty system that Amazon uses to
build a killer CRM database. You can expand your own customer
database by adding more ways for your customer to shop.
Some Magento customers, including Shinola, use pre-order to make
sales before products are available. Graze is famous for its subscription
model, but decided to offer a traditional retail option for
some products, to capture buyers who want to try before
Remember, it’s all about being flexible.
Happy Amazon Prime Day!