Snake River Farms, producer of American Wagyu beef for the
nation’s top restaurants, struggled to meet rising consumer
demand. The AgriBeef subsidiary launched a homegrown eCommerce
site—and ran into usability problems. To turn things around,
Snake River enlisted Magento Commerce and technology and
business consultants Gorilla Group, and PayPal. The resulting payment experience,
featuring the Magento platform with PayPal Express
Checkout
, spurred 100 percent year-over-year growth.

“From day one,” says Snake River eCommerce president Shane
Vaughan, “We saw 15 to 20 percent of transactions coming
through PayPal.” In 2015, 30 percent of the company’s revenue
came from PayPal sales—boosting average order value and
significantly reducing pressure on its internal support team.

Universally, online shoppers want a simple and secure method to
pay online, and adding the PayPal Express Checkout button to a
Magento store connects a business with +200M active PayPal
account holders who look for the PayPal way to pay. It gives
customers a one-touch checkout experience that encourages
repeat visits.

With PayPal Express Checkout, merchants get:

  • Real-time implementation. Installing the
    PayPal button is incredibly easy and doesn’t require a full
    shopping cart. PayPal is a Magento Premier Partner, so
    PayPal Express Checkout is pre-integrated into Magento 1
    and Magento 2.

  • A conversion boost. Adding PayPal can give
    merchants up to a 44 percent boost in checkout conversion.
    One TouchTM converts online buyers at a rate of
    87.5 percent, outpacing all competitors with the next
    closest checkout option scoring 36.4 percent lower than
    PayPal on average. 

  • Incremental customers. Offering PayPal
    gives merchants access to +200M active users who enjoy the
    security and convenience of PayPal. And PayPal can help
    attract up to 3.3 percent more new buyers—plus, up to 82
    percent of PayPal buyers are new to the merchant.

  • The power of PayPal Credit. PayPal Credit
    gives customers more time to pay while providing immediate
    payment to merchants, encouraging higher order values and
    more sales.

Because Express Checkout is integrated into the Magento
platform, it’s incredibly easy to add to any Magento store, so
merchants can get up and running quickly. And it includes the
power of PayPal Credit which lets buyers take advantage of
extended payment terms—while ensuring merchants immediate
payment, encouraging larger order value, and enabling consumers
with more buying power.

Here’s how setup works:

  1. Set up a
    PayPal Business account
    (if you haven’t already).

  2. Log in to your Magento account and go to your
    Magento Admin Panel.

  3. Click through Payment Methods.

  4. Go to PayPal Express Checkout and select
    Configure.

  5. Complete Required Settings.

  6. Check your Website for confirmation. The PayPal
    Express Checkout button
    should now be live.

For any questions on adding PayPal Express Checkout to your
Magento Store, call 866-745-4025.


Forrester Total Economic Impact Study (TEI) of 4 Large
Enterprise Merchants, Sept. 2014

Study commissioned by PayPal and conducted by comScore
Research. Sources: comScore 1M person US desktop panel of
online shoppers, transactions completed in Q3 2015

PayPal Fast Facts 2017

Nielsen’s Online Panel research for activity occurring from
July-November 2015 compared PayPal that offer PayPal as a
payment option. Nielsen measured 125,000 households’ online
behavior across 10 SMB merchants. Copyright 2016 Nielsen.

Nielsen’s Online Buyer Insights measured online and mobile
purchasing behavior 52 weeks pre-/post-PayPal integration
to calculate lift in net new customers who completed a
purchase using PayPal. Weighted average results across a
group of 15 small and medium-sized merchants; findings are
based on actual transactions, measured among ~39MM US Zip11
Households. Study completed January 2016.