B2B buyer preferences are changing. Influenced by a decade of
iPhone use and personal online shopping, they are looking for
new ways to engage with their vendors. They are no longer
willing to put up with hold times or idle chit-chat when
calling to check on inventory levels. They don’t want to email
spreadsheets back and forth to place an order. And millennial
buyers don’t even know what a fax machine is. Instead, they
want a fast, convenient experience that allows them to take
care of business, day or night, in just a few clicks. The good
news is that it’s easier than ever to accommodate them.
Magento provides a clear path forward for B2B companies looking
to modernize their customer experience and purchasing process.
With an all-in-one cloud offering and rich, built-in B2B
functionality, we make digital transformation fast and
Magento Commerce 2.2 provides all the core capabilities needed
to create a best-in-class B2B commerce experience:
Company account management: Support sales
to companies with multiple buyers and varying
organizational structures. Self-service tools let customers
track their orders, quotes, and credit, and set buyer roles
and permissions online—rather than phoning or faxing you.
Custom catalogs and pricing: Assign custom
catalogs and price lists to companies to ensure unique
contract terms are supported online.
Quoting: Respond to quote requests faster
and negotiate favorable pricing using Magento’s streamlined
Quick ordering: Make purchasing fast and
convenient with quick order forms, requisition lists (saved
shopping lists), and easy reordering.
Powerful merchandising: Help buyers
discover new products and increase sales with B2C-tested
search, merchandising, and content management tools.
Mobile-ready sites: Empower your sales
team to take orders on the go and enable buyers to purchase
from the field or shop floor, with a fully responsive site.
Multiple payment options: Increase
purchasing with flexible payment options including payment
on account, credit cards, and PayPal.
Backend integration: Easily integrate with
any ERP, CRM or other backend system using extensive APIs
and off-the-shelf extensions.
Detailed reporting: Fuel growth with 75
built-in reports analyzing sales, customer, and product
Additionally, Magento Commerce 2.2 supports multiple B2B and
B2C sites from the same platform, enabling efficient management
and a consistently compelling experience across customer
segments, product lines, and geographies. The open, flexible
Magento platform ensures companies can meet any requirement and
comply with complex business processes.
Competition is only increasing in many B2B industries as
digital transformation efforts mature and online-only upstarts
jump in the race. Magento can help companies leap ahead with a
B2B-ready cloud solution and a global network of strategy and
Find out why we were recently named a B2B leader in The
Forrester WaveTM: B2B Commerce Suites for Midsize
Organizations, Q3 2017 by joining us for a Magento Commerce 2.2 webinar
on October 11, 2017, at 8 a.m.
(PDT). You’ll see Magento Commerce 2.2 in action and
will learn how other Magento B2B customers are achieving online
success with the platform.