The countdown to the holiday season has begun and social media
can have a significant influence on a consumer’s purchasing
decisions. If you want to position your eCommerce business for
maximum holiday spending, then your social media plan needs to
be strong. Here are five tips to drive more sales from your
social media campaigns this holiday season:

1. Take Advantage of Social Automation

Automating some of your social media messaging can not only
save you valuable time during the busy holiday season but also
ensure that you’re reaching your audience with the right
message at the right time. Some tools, such as Hootsuite’s Autoscheduler, help you track which
days and times your posts receive the most clicks on each
social network so that you can optimize when your posts go
live. For example, your special holiday promotion may draw the
largest audience at 9:00 a.m. on Twitter but 4:00 p.m. on
Facebook. It’s important to keep in mind, however, that not all
messaging should be automated, especially when direct contact
with customers is involved. Your shoppers still expect a
personal touch when they’ve reached out or responded to you
over social media.

2. Inform Your Holiday Marketing Strategy With Last Year’s
Social Data

Did you know that 81 percent of the U.S. population has a
social media profile? There is a staggering amount of social
data that you can leverage to inform your holiday marketing
strategy this year. Using eCommerce marketing automation, you
can identify your top performing channels and focus more of
your efforts on these channels to boost your ROI. In fact, you
can even identify top-performing content so that you can make
similar types of messaging for your target audience.

Social data provided on Facebook and Instagram can give your
holiday marketing campaigns an extra boost if you pay close
attention. Not only does social media offer real-time
demographic information, but you can see how your audience
responds to content over various platforms. That will provide
you with valuable insights on the best way to reach them with
time-sensitive content and promotions.

3. Tap Micro Influencers to Help Spread Holiday Cheer

You don’t need to tap into famous celebrities to take advantage
of influencer marketing. This year, consider partnering with
micro influencers to promote your brand for the holidays. Micro
influencers are simply bloggers and social media influencers on
a smaller scale. In fact, some studies have shown that micro influencers are more effective with
marketing campaigns compared to influencers with an enormous
amount of followers. Consider reaching out to well-known
bloggers in your niche and partner with them for the holidays.
Not only are these social influencers more cost-effective, but
they can potentially drive more social buzz for your brand.

4. Get into the Holiday Spirit

Social media is one of the most effective channels for boosting
engagement and connecting with your audience. To make the most
of it, you should get into the holiday spirit and celebrate
with them. The more people trust your brand, the more likely
they are to choose your eCommerce store as the place to buy
from this holiday season. According to leading online reward
provider Smile.io, the holiday season is responsible for
50 to 100 percent more revenue than the
rest of the calendar year. People want to purchase from brands
who they know and trust.

Starting now, you should be using social media to connect with
your audience and humanize your brand. Make it a point to share
a few pictures of your employees getting into the holiday
spirit. Use Instagram Stories to take your audience behind the
scenes of your festive office party or have them vote on who
had the best ugly Christmas sweater on Facebook.

About Springbot

Springbot provides advanced eCommerce
marketing technology for small to medium-size retailers. We
make the overwhelming task of running and tracking
multi-channel marketing campaigns ridiculously simple, from
e-mail and social marketing to online ads, Amazon Marketplace,
and more. The key is Springbot’s integration Magento to deliver
the power of data management, marketing automation, and
analytics. We then take that information and make data-driven
marketing recommendations specifically tailored to your needs.
This holiday, take advantage of Springbot’s Facebook and Instagram retargeting
capabilities
, which show customized ads to your customers
on highly targeted social channels.