As an extension developer, it’s critical to get right the
marketing content on your extension product detail page. You
may only have one chance to impress Merchants and Solution
Partners, so you have to make it count.

So how do you market your extension successfully, and increase
your ROI?

Be clear and include demo links in the long description

Merchants and Solution Partners want to fully understand what
your product does, and why it’s unique from similar extensions.
Begin with a detailed opening paragraph that describes the
product. Next, provide a thorough list of features with bullet
points. Our customers tell us that demos are useful, so include
them if available. You should also include the following
sections in your overview.

Example 1: Fooman does a great job by
outlining the business value, feature highlights, and including
a demo for their extension

Provide clear pricing information

Many extensions are free on Magento Marketplace, but require an
account with the service provider that costs money. Be clear
about whether your extension is free, or if there are
additional costs. If your extension is free but requires any
additional account/fees/payments, you must include this info in
the opening paragraph of the long description with bold
formatting. Be transparent and include a link to your detailed
pricing info or quote request form.

Example 2: Fastly clearly calls out the additional payments
required to use their free extension in their product overview
and links to their pricing page

If you would like to charge a one-time payment for your
extension, make sure you set a price between $25 and $999,999.

Add captions to your screenshots

Screenshots showing how your products work are good, but
remember to add detailed captions. We require at least two
screenshots. The more context you can share with the customer,
the more likely they will convert.

Example 3: Aheadworks adds captions to their
screenshots, making it easier to understand the features of
their extension

Make a statement with your extension icon

First impressions mean a lot. Your extension icon represents
your extension on the search results page, so make it count.
We’ve found that cluttered icons with a lot of text and
graphics don’t perform well in Marketplace. Keep your icon
bold, but simple, and perhaps include your extension title.

Example 4: Nosto, PCA Predict, and Aheadworks clearly represents the extension
without the use of excess text or images

Keep your release notes up to date

Ensure your customers can find the latest updates and version
compatibility info in your release notes.

Example 5: Classy Llama ensures that customers can
find out what’s been added to their latest
versions/updates