We were thrilled to announce the launch of Magento
Business
Intelligence Essentials at Imagine 2017! Here’s a quick
overview in case you missed it:

When Magento acquired RJMetrics last year, we immediately
started talking to merchants of all stripes about their
analytics needs. We quickly realized that there was a big
opportunity for an entry-level Business Intelligence
product
that flexible yet powerful. Our core product (now known
as
Magento Business Intelligence Pro) is great for
experienced
merchants who are engaged in advanced cross-source analysis
but
we also want to serve merchants who are just discovering
the
power of their data. So we got to work. Magento has built
a
companion offering that is the perfect jumping off point
for
anyone getting started with commerce analytics.

Everyone at Magento BI strongly believes that all
merchants
should be inspired and empowered by their data. Even if
you’re
not equipped with a team of data scientists or SQL experts,
you
should still be able to gain business-building insights
from
your transactional data. When you sign up for Magento BI
Essentials, you get access to five dashboards comprising
roughly 75 reports at an affordable price point. These
are
best-in-class analyses, and the result of years of direct
contact with customers. Now you can demystify your data
and
answer questions like: “How are my orders growing
month-over-month? Who are my most loyal customers? Is my
coupon
strategy working?”

Armed with this information, you can optimize and grow
your
business.

One of the greatest things about Magento is its
customizability—and just like a commerce platform, 
commerce reporting solutions should not be
one-size-fits-all.
With Magento BI Essentials, you can define your own
business
metrics and customize your reporting to reflect your
unique
needs. You can adjust anything out-of-the-box and even
create
an unlimited number of reports.

Knowledge is power. It’s time to extract value from your
data.

Learn More about Magento Business
Intelligence
Essentials