In life, some things just naturally pair well with each other.
Peanut butter and jelly. Wine and cheese. Fall and football.
Together, the sweet and savory joy that they deliver is
amplified and everyone benefits.

Sticking true to the virtues of wine and cheese is the
combination of social media and digital commerce.

Today, we know that pair as social commerce, a type of
electronic commerce that employs social media to promote online
transactions.

Since the beginning of time, location,
location, location
has been critical to a
merchant’s success. Today, the
concept of location is changing and becoming digital. More and
more people are spending time on social networks. In fact, from
2016 to 2017 the number of
active social media users grew by 21%.
 What’s even
more interesting is that these social networks are transforming
into something greater than just a place to hang out. Sure,
pictures and birthday wishes are still being shared. However,
social media users are also actively engaging with companies.
They are sharing what they like, posting about negative
experiences and shouting out their favorite brands. According
to a study, 86% of people
follow brands on social media
and 75% of them have
purchased a product because they saw it on a social channel.
Together, those statistics have caught the attention of
businesses that are seeking to harness the massive opportunity
that social media presents.

For companies that are looking to maximize the impact of social
commerce, Facebook’s 1.5 billion users present the largest
opportunity. They represent a massive pool of prospects that
companies are hungry to acquire, convert and retain as loyal
customers. Businesses that are eager to capitalize on this
audience are advertising on Facebook and using the Facebook
shop feature to turn their “Page” into a convenient social
storefront for customers. But, leveraging Facebook can be a
complex process when trying to deliver a consistent look, feel
and message that is aligned with a company’s other
channels.  It grows tougher when manually juggling a
library of product images, descriptions and price changes while
simultaneously managing product promotions.

 

Merchants should fear not! Leveraging the power of social
commerce on Facebook doesn’t have to be frustrating. The right
technology can remove a lot of the burden. Magento Social makes
setting up a Facebook shop easier by directly integrating with
Magento Commerce. This means within minutes, a company’s
Facebook store is automatically created with all the correct
product information, from photos and descriptions to pricing.
Product listings are automatically updated on a regular basis
to keep your store fresh, highlighting your latest products and
promotions. This eliminates the need to manually manage product
catalogs in multiple places.

Having consistent up-to-date listings is important because
Magento Social makes it is more convenient for your customers
to like and
share their favorite products. Each
product listing on a merchant’s Facebook store is equipped with
icons that enable consumers to quickly share them to their
various social feeds. Considering that
92% of people trust recommendations
from friends and family
above all else, encouraging customer sharing can play a role in
acquiring more customers and increasing your brand
awareness.  

Facebook advertising is also critical to a successful social
strategy. With
projected ad revenues of 23 billion dollars
, merchants are
aggressively investing in this channel. But, efficiently
managing these ads can be a challenge if you are doing it on
your own. Magento Social makes it easier. Thanks to tight
integration with Magento Commerce, Magento Social merchants can
save time and effortlessly create and optimize Facebook ads for
specific products, in just a few clicks. There is no need to
create or upload any additional content and you can easily
monitor performance and available budget towards the
best-performing products and categories. This allows for
immediate turnaround and management when launching a promotion
for a bestselling product, or perhaps one that you are looking
to quickly clear inventory on.

At the end of the day, merchants that invest in delivering
simple and integrated social commerce experiences will open the
door to opportunities to charm and acquire customers that may
not have existed before. Providing existing and potential
customers with the convenience to learn about, purchase and
share products in a continuous manner will drive success. This
is why implementing a solution that helps save time and makes
it easier for businesses to keep their initiatives aligned is
becoming more and more important. From up-to-date product
listings and flexible targeted advertisements to impactful
sharing, Magento Social helps merchants turn their social media
initiatives into an engine for growth.

_________

Magento
Social
is now included as a bundled extension with Magento
2.2. It is also available for all other Magento 2 merchants to
download and try for free at the
Magento Marketplace
. To learn more, visit the Magento Social
product page.