You might be an expert at what you do, but when it comes to
running your own ecommerce store there’s likely going to be
some aspects of building your business that you’re not great
at. Graphic design is one of those things for many business
owners. Luckily, with a service like CreativeMarket you can manage all
of the design demands for your business easily and
professionally without having any formal graphic design
training.

If you’re interested in creating beautiful ads, images, logos
and more for your business then let’s jump into what Creative
Market offers to help you do that.

What Creative Market Does

Creative Market is an online marketplace that provides design
content in a variety of different categories including photos,
graphics, templates, themes, fonts and more that are created by
independent makers. With Creative Market you can purchase
pre-made design assets that you can apply directly to your
website, or you can purchase design assets such as fonts or
icons that you can then add to other designs and customize
further.

Creative Market essentially gives you the pieces and parts you
need to create your own design assets for your business whether
it be an image for a blog post, an outline for a business card
or a template for a logo. They also provide pre-made design
assets that are ready to use without further customization such
as logos, fonts and graphics.

They focus on making graphic design assets and tools simple to
use and accessible for individuals with no graphic design
experience or training while still providing high quality,
useful and beautiful products. They inspire, encourage and
teach their audience through blog posts and discussions to help
non-professionals learn new skills, refine their abilities and
make the most out of the products they offer. When building your brand, creating great
looking brand assets can be difficult, but with Creative Market
you can use their content to help you build functional and
beautiful designs without having any prior knowledge or fancy
software.

They’re truly a one-stop-shop for high-quality, professionally
created design assets that can be used to improve your
website’s appearance or your brand’s visual assets.

Who Creative Market is For

Creative Market is for anyone who wants beautiful design assets
for their website without having to hire professional
designers. When it comes to running your own ecommerce business
there are a variety of situations where you’ll be required to
provide design content whether it be for ad campaigns, email
newsletters, blog post images, product mockups, logos, business
cards, etc. In these situations you’ll have two options: create
it yourself or hire an expert to do it for you. If you’re like
most entrepreneurs, you’ll be starting off with a bootstrapped
budget and making your design assets yourself.

If this is the case for you, then you’re in luck. Creating
design assets yourself is a completely viable option, whether
you’re working on a bootstrapped budget or not, as it’s a low
cost and convenient way to manage all the design demands your
business will be faced with. Not only that but having the
ability to customize your own design content, make adjustments
to existing content or having the ability to tweak the look and
feel of your design assets is an extremely advantageous skill
to have, as it will make it easy for you to adapt and change
your website as you see fit without having to rely on an
out-of-house designer.

If you’re on a budget, interested in creating your own design
assets, not interested in outsourcing design work to a
professional or just want the flexibility of managing your
business’ design content yourself, then Creative Market is for
you.

Creative Market’s Features & Services

Creative Market offers a variety of different design assets
that can be used for different purposes depending on what
you’re looking to add to your online business. Make use of one
or two of their design assets, take advantage of their full
product offering, use a few assets in conjunction with one
another or simply read through their blog posts to learn more
about design; no matter what there’s something for everyone and
every skill level. They offer:

Photos

If you’re looking for beautiful, effective and professional
quality images to use for your website whether it be as
lifestyle images, blog post images, or even if you need images
to use in your email newsletters or advertising campaigns,
Creative Market offers a wide
variety of photos in categories such as animals,
architecture, beauty & fashion, business, health, food
& drink, nature, sports and more.

Graphics

Creative Market offers a massive
selection of graphics that include icons, illustrations,
patterns, textures and product mockups that can be used to
easily create mockups for your t-shirt business or clothing line. You can use
any of the graphics on their own or in conjunction with other
design assets to create professional content for your website,
social media or email newsletters.

Templates

Use Creative Market’s templates
to design business cards, PowerPoint presentations,
infographics, webpages, logos and more to create visually
captivating content no matter what you use it for. If you’re
interested in really honing in on your brand’s visual assets so
they speak a clear and united message to your audience across
all your platforms, use the branding bundles offered in this
category to help you build a beautiful and cohesive brand.

Themes

Whether you’re looking for help to build a beautiful and
functional website, landing page or blog, make use of Creative Market’s themes to
help you create your vision. With thousands of options to
choose from these themes can help you create an online space
that showcases your brand’s best features whether it be your
images, your copy, your products or your blog posts.

Fonts

There’s no excuse to use generic, mismatched or non compelling
fonts for your brand’s online persona with the massive
selection of fonts that Creative Market
provides. Whether you’re looking for something minimal and
simple, fun and playful, bold and bright or soft and subdued,
there are over 15,000 fonts to choose from to help you create
the right tone for your brand.

Adobe Compatible Assets

Use special effects to touch up photos, add visual interest or
enhance your design assets by using presets, actions, brushes,
layer styles and retouching kits to take your design assets to
the next level. Creative Market’s Add-Ons
are compatible with Adobe Creative
Cloud programs.

Free Assets

Creative Market offers free, discounted or bundled assets every
week, which they announce through their email newsletter or
their Free Goods page, so if
you’re interested in scoring beautiful, effective and
professional design assets for free then it’s worth your while
to keep an eye out for what’s new each week.

Blog & Discussions

Not only does Creative Market provide valuable design assets,
but they also work to foster their community by facilitating
discussions and providing
valuable blog posts with
inspirational design related articles and ideas. Whether you
need a how-to tutorial to help you complete a certain project,
some inspiration for your website or brand, helpful design tips
and tricks or roundups of their best design assets, then their
blog is a good place to start.

Pros & Cons

Creative Market’s main advantage is that they offer a huge
selection of design content that’s ready to be used as is or
easy to customize. With such a large selection of products
there’s something to fit every website’s aesthetic, and with a
positive community of independent creators there’s new content
constantly available on the site.

The main drawbacks to Creative Market revolve around pricing
and licensing. While they offer free, discounted and bundled
goods regularly, all other products come at a price, although
most products are less expensive than a professional graphic
designer would charge. In terms of licenses if you’re using any
Creative Market assets for your business ensure that you
purchase the correct license in order to use assets for that
purpose.

Pros

Huge variety of graphic design assets

Professional, high quality design assets

Created by independent makers

Curated selection of free assets every week

Competitive and fair pricing

Interact with the community via the discussions page

Up-to-date blog tutorials, roundups of the best assets
& inspiration

New products added regularly

Cons

Besides the curated selection of free assets weekly, all
other assets must be purchased

When purchasing products the purchaser agrees to the
licensing terms of the asset, which dictates how and when the
product can be used and distributed.

Some products such as logo templates, actions, brushes,
etc. require the use of editing software such as Adobe
Photoshop, Lightroom and Illustrator to be used or customized.

Pricing & Licenses

Pricing

Aside from the weekly selection of free design assets, all of
the content on Creative Market is only accessible once paid for
which includes all images, themes, fonts, graphics, etc. While
this may be a drawback for entrepreneurs on a tight budget, the
prices are still likely to be way less than a designer would
charge to create the same product.

If price is a major consideration for you, take advantage of
the weekly offers, check out their discounts page and purchase
assets in bundles. Often times it’s possible to buy a few
packages of assets as one bundle which can provide you with
lots of design content at one reasonable price. It’s also
useful to remember that you have the ability to use and
customize the assets you purchase, so when you buy and download
them you can use them over and over as you please. With some
clever tweaks and adjustments you can ensure you get your
money’s worth.

Licenses

When purchasing assets from Creative Market it’s important to
take note of the license requirements for each asset before you
purchase it. Licenses dictate how and when the design assets
can be used such as whether or not they can be printed on
products you’re going to sell or whether they can be used for
personal or commercial use. If you’re intending to use any of
the design assets on Creative Market for products you plan to
sell, ensure that you purchase the correct license that allows
you to use the asset for your intended purpose. For all
licensing information check out Creative Market’s License FAQ
page.

Conclusion

CreativeMarket is a fantastic
resource for entrepreneurs on a budget who want fantastic
graphic design content for their website, ad campaigns, email
newsletters, blog posts and website without the professional
price tag. With their huge selection of images, graphics,
templates, fonts and more there’s plenty of choice so you can
find the exact style you’re looking for, no matter what project
you’re working on. Take advantage of their community
discussions and blog posts for additional help and tutorials
and ensure that you adhere to the license requirements of the
assets you purchase. You may not be an expert at graphic
design, but with the help of Creative Market you can make it
look like you are.
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