In our second ecommerce monthly roundup, we continue along the
path of providing you with noteworthy news, updates, resources
and interesting tidbits that you may have missed throughout the
month. With each of our monthly roundups our intention is to
help you improve your business by keeping you informed with
what’s going on in the ecommerce world.

May was a month full of announcements following major updates
from all the main advertising platforms. Including everything
from Pinterest to Google to Snapchat, it seemed like every
platform had something new to offer to help you reach your
customers in unique ways.

One of the biggest updates also includes Mary Meeker’s annual
Internet Trends of 2017 – a great way to catch up with all the
macro-level and global insights going on with the Internet at
large.

As we mentioned in our previous
roundup, the blog posts and resources we include in this
post are too good to miss or only read once. The ecommerce
world is constantly shifting and in order to keep growing with
it it’s important to stay in-the-know with latest news and
updates. The purpose of our monthly roundups are to provide a
curated selection of the best news and resources so it’s a
one-stop read for you.

Enjoy our second monthly ecommerce review and roundup of the
best ecommerce news and resources.

Consumer Trends

Internet Trends 2017 – Code Conference

Date: May 31, 2017 Author:
Mary Meeker

If there is one trend report to read each year, this is it!
Mary Meeker from the legendary Kleiner Perkins venture
capitalist firm publishes her annual analysis on the state of
the internet. If you don’t have time to look through the entire
350+ slides, the first section on Online Advertising + Commerce
is a must-read portion of the presentation for ecommerce
merchants.

Read More
 

Ecommerce News

Snapchat Launches Self-Serve Ad Manager

Date: May 4, 2017 Author:
Josh Constine

Since their IPO, Snapchat has seen Facebook copy and replicate
their features down to the “t.” Taking a page out of their
playbook, Snapchat returned the favor and launched their own
self-serve ad platform. I know what you’re thinking, do I need
a huge Snapchat following to make this works? Surprisingly, no!
You can serve ads that drive users to your website even if you
don’t use Snapchat regularly, however, there are a few caveats:
Snapchat requires ads to be in their unique video formats to
make it effective, so understanding what type of ad creatives
would be compelling is important. Keep tabs on this one and see
if it can be part of your advertising mix!

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Key Takeaways From Google’s Marketing Next Event 2017 Story

Date: June 1, 2017 Author:
Funmi Sobodu

Following Google’s big annual conference, the Google I/O
conference, is a little less well-known but important event for
marketers: Marketing Next. Instead of focusing on the consumer
experiences like Android, Virtual Reality and Google Assistant,
Marketing Next is geared for – you guessed it – marketers! This
post really summarizes the key takeaways on what to expect in
the coming year for advertisers. Look out for the new Google
Attribution, AMP landing pages for ads, and a new Adwords user
experience.

Read More
 

Picture This: Advertising That Goes Beyond Words

Date: May 16, 2017 Author:
Umesh Unnikrshnan

Yet another ad platform and channel, this time it’s Pinterest.
Pinterest announced a new way to advertise – not by keywords or
audience, but by images. Pinterest now lets you target users
who are looking at images that visually look like your ad. It’s
an interesting new perspective of how to approach advertising
and it’s based on their proprietary Pinterest “Visual Search”
technology that leverages machine learning and artificial
intelligent to match search results based on an image rather
than by keywords or a user’s profile information.

Read More
 

Facebook Improves Customer Acquisition With New Offline
Conversion Solution For Lead Ads

Date: May 10, 2017 Author:
George Carey-Simos

Do you run a brick & mortar store, pop-up shops, or even a
small regional chain of storefronts? Or else do you have sales
or customer agents that sell on the phone or in person? Well we
have good news! If you ever wondered how to attribute offline
sales with your Facebook Advertising, Facebook just launched a
way to provide conversion data into Facebook Ad Manager so you
can see how your ads convert to sales if the conversion happens
offline. What does this mean? With conversion data you can
better optimize and test your ads to get the desired objective
you want. This is a big update to help you measure your
Facebook ads for the sales you do offline.

Read More
 

New Report: Ecommerce Email Marketing Benchmarks

Date: May 11, 2017 Author:
Diana Ecker

If you’ve been running an ecommerce business for any
significant length of time you’ll know that email marketing is
probably one of your primary drivers to get customers to buy.
Klaviyo, an email service provider, put together an ecommerce
industry benchmark report aggregating the data from all the
merchants that send emails on their platform. There is some
interesting takeaways that you can glean from this report – and
the best part is that it’s free with no sign-ups or opt-ins
required. Check it out!

Read More
 

Resources

Designing Rewards Programs for Customer Segmentation:
Reluctants

Date: May 18, 2017 Author:
Kirsten Burkard

Smile.io (formerly SweetTooth Rewards) put together this
awesome resource to help you design a reward program for the
most challenging customer segment – the “reluctants”. As they
define it, “Reluctants are individuals who are hesitant to
explore new brands and prefer to remain outsiders unless
otherwise forced to engage”. Their guide breaks down both the
theory and practical tactics to reach these “reluctants”
whether you use their platform or not. This is actually one
post of a series of posts regarding reward programs, so do take
the time to check out the other customer segments including
pragmatics, connoisseurs, savvy opportunists and brand
loyalists.

Read More
 

The Power of Popup Design: 6 Rules to 10X Your Subscription
Rate, and an App to Do It For You

Date: May 31, 2017 Author:
Hal Williams

They’re inevitable and everyone seems to hate them, but they
work. Here’s a really good guide to various ideas and options
to help improve your email capture rate. They do feature a
specific popup vendor, but most of the ideas and suggestions
can apply to the one you’re currently using. Pop over and check
it out.

Read More
 

101 Best Shopify Stores For Ecommerce Inspiration (2017)

Date: May 8, 2017 Author:
Danny Asling

It doesn’t matter if you currently happy with your website
design or just starting out, it’s always inspiring to get a
look at other ecommerce website designs. This handy post lists
out 100 well designed websites to get inspired for your next
design update. The websites vary across all major categories
including Food/Beverage, Gifts, Consumer Goods and Accessories,
Print/Media, Pets, Clothing, Sports/Recreation and Home/Home
Decor.

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The 2017 Guide to Ecommerce Keyword Research

Date: May 15, 2017 Author:
Richard Lazazzera

If you’re just getting started with Keyword Research either for
Google Adwords, SEO, or product/niche discovery, our
comprehensive guide can help you learn the ins and outs of
keywords research so you know how to apply it properly. Learn
the various tactics and tools you can employ to help you find
ideal keywords and implement them appropriately.

Read More
 

Instagram Influencer Marketing: Three Steps to Unleash the
Power of Social Celebrities in Ecommerce

Date: May 4, 2017 Author:
Jonathan Chan

Building on last month’s guide on creating quality content on
Instagram, this post from the Shopify Plus community expands on
the realm of working with Instagram Influencers. This special
post from Jonathan Chan of Foundr Magazine brings credible
experience where they built over 1 million followers on
Instagram for Foundr.

Read More
 

How to Use Facebook Ads to Drive Growth at Different Stages of
the Funnel

Date: May 17, 2017 Author:
Alex Cleanthous

There are plenty of guides that show you how to conduct
Facebook Advertising and marketing, but this one goes through
the full life cycle of your customer’s sales funnel. The
biggest mistake that new advertisers make when they first begin
their online advertising is assume that all traffic is the
same. Experienced advertisers know that the traffic quality
varies by the intent and buying stage of each customer. This
guide shows you how to use Facebook Ads at each level and how
to set it up step-by-step.

Read More
 

For Sale

E-Commerce Smart Home Accessories

Date: May 19, 2017 Author:
FEInternational

With the advent of the Internet of Things (IOT) industry and
rapidly accelerating adoption of consumer products to enable
“Smart Homes”, this ecommerce business has a lot of potential
for expansion and growth. Launched in 2015, this ecommerce
business has a yearly revenue of $110,000 with a net profit of
$22,500 – yielding you a yearly profit of $22,500. As new
platforms like Amazon’s Echo, Google Home and Apple’s HomeKit
take hold in consumer households, they will be looking to add
smart home accessories and products to complement their
investment.

Read More
 

Conclusion

This concludes our curated compilation of relevant news,
updates, tools and resources for the month of May. We hope you
take the time to indulge in these highlights of the ecommerce
community as many of them discuss the future of ecommerce as it
shifts and grows into new territory. Take the time to consider
how your business can evolve with the changes that are being
made so you can provide the most up-to-date and relevant
products and services for your customers.

What are your favorite bits of news, resources and tools for
the month of May?