Keywords are the foundation of all online search engine
optimized content whether it’s blog posts, product pages or
meta descriptions. Essentially every search engine optimized
web page is targeting a keyword because they’re an essential
way for search engines, such as Google, to be able to
understand what web pages are about and in turn, suggest them
as relevant search results when appropriate. They help signal
to search engines what the web page’s purpose is and what its
content is about and they also enable websites to rank as a
search results, thus driving traffic organically to their web
pages.

If you’re interested in improving the SEO of your website and
want to rank as a suggested search result when relevant,
researching keywords to rank for is often one of the best
choices you can make. In order to do this successfully you’ll
need some important information: which keywords people are
already searching for, how many people are searching for each
keyword, how difficult it is to rank for each keyword and
finally selecting the keywords that are the best fit for your
website. You want to find keywords that are relevant to what
your website is about and the niche that you’re targeting but
you also want to use keywords that a large number of people are
already searching for so you can generate traffic to your
webpages. The only way to get in-depth information about
keywords, such as their search volume and their ranking
difficulty, is to use a tool such as KWFinder.

Bonus: To learn more about keyword research,
what it is and why it’s important, check out our comprehensive guide to keyword
research.

What KWFinder Does

 

KWFinder can help you determine which keywords you may want to
rank for depending on the detailed information it provides for
each keyword such as search volume, ranking difficulty, cost
per click, pay per click and other related data. By searching
individual keywords KWFinder generates all the relevant data
you need to get a bigger picture of what the keyword’s
landscape looks like. Without using a tool like KWFinder you
may not know whether you’re targeting keywords that are the
most relevant to your niche, too difficult to rank for, or
aren’t receiving a large search volume. KWFinder provides you
with relevant data to show you the big picture for each keyword
so you can make the best decisions for your business.

When using KWFinder you can use one search to help you discover
other related keywords that might be more relevant to you, or
may be more highly searched for. You can use it to determine
the difficulty of each keyword so you can understand whether or
not your website will have a chance of ranking for it. You can
find out who your competitors are for each keyword and discover
keywords that they may not be ranking for yet, and finally, you
can narrow down keywords by location and language to get the
most relevant data wherever your target niche may be or what
their preferred language may be.

Who KWFinder is For

Whether you want to make smarter choices for your business’ SEO
strategies, to start ranking as one of the top 10 search
results for commonly searched keywords, to discover who’s
already ranking for the keywords you want to target, which
keywords have yet to be discovered by your competitors, to
understand the advertisement costs surrounding certain keywords
and to find out how difficult it may or may not be to rank for
your desired keywords, then KWFinder is for you.

They make keyword research easy: simply enter a keyword and use
the generated data to start forming effective decisions for
your business. If you want to make data-lead decisions about
which keywords to pursue that make sense in terms of their
relevancy to your niche and have an achievable difficulty level
for your domain strength, then KWFinder can help you by
providing real time data of SEO search terms and results.

KWFinder’s Features & Benefits

KWFinder offers plenty of different features and benefits to
help you conduct effective keyword research for your website.
These features and benefits include:

Keyword Search Volume

There’s no point in trying to rank for keywords if no one is
searching for them. The entire purpose of ranking for keywords
is to be shown as a suggested result to searchers, so you want
to make sure you’re targeting relevant keywords that are
actually being typed into search engines. KWFinder presents
data that shows the monthly search volume for each keyword so
you know whether or not the keyword is actually being searched
for, and if so, around how many searches it receives per month.
You can then use this data to decide which keywords are worth
your time and effort to rank for based on the volume that
they’re searched in combination with their difficulty.

Related Keywords

When you search for one keyword on KWFinder, it will show you
the data for that keyword as well as other relevant keywords.
This is immensely helpful because you may think that you’ve
chosen the a great keyword to target, but there might be other
keywords that are similar and either have a larger monthly
search volume or are less difficult to rank for which you may
not otherwise have thought to target. It’s also important to
note that small differences in the phrasing and spelling of
keywords can impact how often their searched or their ranking
difficulty, so it’s important to be able to see other keywords
that are similar to the one you’re trying to target.

These are things you may not have otherwise considered, so take
the time to look through the list of other suggested keywords
to determine if there are other options for you that suit your
needs better.

SEO Difficulty

While there are plenty of great keywords to rank for, if you’re
a new website, you may not have a fighting chance to rank for
them any time soon. Ideally, when ranking in a search engine
you want your web page to make it in the top ten of search
results for a keyword so you’re listed on the front page (it’s
well known information that very few searchers click beyond the
first page of search engine results). Depending on the keyword
you want to rank for, however, it may be difficult to rank on
search engine’s first page.

KWFinder provides a useful system to help you determine the
difficulty of each keyword, and thus the difficulty to make it
to the first page of search engine results. Their system
categorizes each keyword by a color and number to help you
decide whether it’s worth targeting. Their colours range from
red being the most difficult to orange, yellow and then green
being the least difficult, and the numbers range from 0 being
the minimum and 100 being the maximum.

The data for SEO difficulty is dependent on multiple factors of
Google’s first search engine results page (SERP) including
domain authority, page authority, MozRank of the URL and
MozTrust of the URL. It’s quite technical, but the intricacies
of those ranking factors aside, it gives you a benchmark to
measure each keyword against.

Refine Search by Location & Language

This is a useful feature if your target market is concentrated
in one area or speaks one of the 40 languages that’s recognized
in KWFinder. Narrow down keywords to the country, state or city
that’s most applicable to you to get a more localized insight
into what your target market is actually looking for. This can
help you make the best decisions for your business, no matter
where you or your target market are located.

Discover Which Websites Rank for Individual
Keywords

See what you’re up against with the top ranking results on
Google’s front page so you can understand which websites are
already ranking for each keyword and what their SEO difficulty
rank is. This data helps you understand who your competition
for this keyword will be and how strong your own rank will have
to be to meet or exceed their position. It’s also a useful tool
to show you what the quality of your competitor’s content is
like so you can prepare yours to be as good or better than
theirs. Bear in mind that when you see websites in this field
such as Google, Youtube, Wikipedia or other highly ranking
websites, you’ll likely never be able to surpass their position
and thus, never rank in the top spot for that respective
keyword.

KWFinder’s Pros & Cons

KWFinder’s advantages mainly include a clear and easy to use
interface that presents keyword data in useful ways to help you
measure it. If the plethora of data is too overwhelming, make
use of the question mark icons throughout the page which
display a description when the cursor is hovered overtop. The
main disadvantage of KWFinder is that some of the data is
estimated as some aspects of SEO are based on educated
theories, so it can under or overestimate the results (though
in our experience it usually underestimates).

Pros:

Easy to use interface

Data-driven results

Find related & relevant keywords

Search for long tail keywords

Determine difficulty ranking of keywords

Discover the search volume for each keyword

Understand the advertising costs of keywords

View the websites that are already ranking for each keyword

Narrow down results by location

Search for keywords in 40+ languages

Cons:

Pricing: The free pricing tier doesn’t give much to work
with (only 3 keyword lookups per 24 hour period) so in order to
conduct effective keyword research a paid plan is the best
option.

Inaccurate data/estimations: Since some aspects of SEO are
based on educated theories, some of the data that KWFinder
reports can be over or underestimated.

KWFinder’s Pricing

There are four main pricing options for KWFinder, which also
include the use of Mangool’s (the parent company of KWFinder)
other tools, SERPWatcher (newly released!) and SERPChecker. All of these tools work
hand-in-hand with one another so having one subscription that
gives you access to all three tools makes sense.

Pricing Tiers:

Free: Includes 3 keyword lookups in a 24 hour period &
50 related keywords per search.

Basic ($29 USD/month billed annually, $49 USD/month, billed
monthly): Includes 200 tracked keywords, unlimited tracked
domains and daily rank updates.

Premium ($39 USD/month billed annually, $69 USD, billed
monthly): Includes 700 tracked keywords, unlimited tracked
domains and daily rank updates.

Agency ($79 USD/month billed annually, $129 USD, billed
monthly): Includes 1500 tracked keywords, unlimited tracked
domains and daily rank updates.

Conclusion

KWFinder is one of
the best, most user friendly and comprehensive tools for
keyword data and research. In order to make the best decisions
for your website when it comes to SEO, using KWFinder can help
you determine the most relevant keywords for your website that
you have the ability to rank for and that people are already
searching for. Use the keyword search volume to help you
discover which keywords are being searched for the most,
discover related keywords that make sense for your business,
determine the SEO difficulty of each keyword so you can
understand your chances for ranking, refine your keywords down
to the location of your target market for localized accuracy
and discover your competition to understand if and how you can
outrank them. All of this data will help you make better
decisions for your business so you have data-driven results to
help you optimize your webpages for search engines in the most
effective way.