Note: This is a sponsored post in
collaboration with Packlane.

Creating a branded unboxing experience for your customers is
one of the few ways you can physically connect with them beyond
your ecommerce store. Since your customers can’t walk into your
store and experience your brand first hand, their first point
of contact with your brand is through your product or shipping
packaging. It’s one of the only ways they’ll be able to
actually touch, feel and see your brand in real life, so you
need to make it count if you want to create a positive first
impression

Packlane can help you set a good first
impression by creating a memorable unboxing experience for your
customers. They already provide custom boxes and packaging
for over 10,000 brands, including some of the biggest brands in
the industry – Shopify, Google, Red Bull and The New York
Times, to name a few – and they can do the same for you.

To create customized product packaging and shipping boxes that
can help you create a beautiful unboxing experience for your
business, no matter how big your company is, then read on to
find out more about what Packlane does and why they can be a
good fit for your business.

What Packlane Does

Packlane provides an online service that helps businesses
create customized boxes and packaging to house their products
in and send to customers. They focus on providing quality boxes
that can be completely customized down to the dimensions,
materials, colors and designs, and they require a very low
minimum order quantity (MOQ), starting at 1 unit.

They offer plenty of innovative options to help you bring your
packaging to life including a digital 3D preview of what your
box looks like so you can get a sense of what the finished
product will look like, double sided printing so you can print
on the inside and outside of your box and real time price
adjustments that adapt as you add and remove features while
you’re creating your box online so you can design a box within
your budget.

Who Packlane is For

Packlane is for ecommerce business owners who understand the
value of a branded unboxing experience and want to customize
their own shipping boxes or packaging. It’s ideal for
businesses of any size as Packlane offers very small minimum
order quantities which makes it manageable for new businesses
that are still gaining traction, and they’re also able to cater
to well established companies, through their Packlane Plus option, that may be sending
thousands of packages each month.

Essentially, Packlane is for any business that wants to send
beautiful, creative, well designed and high quality packages
that stand out to their customers, impress them, and stay true
to their brand persona and overall aesthetic.

Bonus: If you need help developing a shipping
& fulfillment strategy for your ecommerce store, be sure to
check out our Shipping & Fulfillment 101
Guide.

Packlane’s Features & Services

One of the best aspects of working with Packlane is that they
recognize each business has different wants and needs when it
comes to their packaging so customizing down to every last
detail is imperative. They give businesses default options to
work with as a foundation and let them build on that to add and
remove features as it best suits their needs. These are the
main features and services Packlane can offer every business:

Box Types

Packlane offers these different options that businesses can
customize to their needs:

Mailer Box
Perfect for gift boxes, subscription boxes or ecommerce
packaging.

Can be shipped on its own without any other external
packaging.

Classic Carton
An elegant box ideal for showing off on store shelves.

Does not maintain the rigidity required to protect
items throughout the shipping process, so must be used in
conjunction with sturdier packaging if planning to ship.

Shipping Box
The stronger, more robust and secure option.

Can be shipped on its own without other external
packaging.

Sample Boxes
To get a sample of their boxes or to sample your own
custom creation, contact Packlane via their sample order form
here.

Customized Box Styles
If you’re looking for a box style that’s different from
the ones Packlane offers and are able to order at least
1000 units or more, they’re open to custom box style
inquires, which can be made via their customer support
email.

Each of these options can be catered to meet the dimension of
whatever products fit inside them, as Packlane states on their
website that all of their boxes can be customized to provide a
snug and safe fit for the products
inside.

Their boxes can appear in three different finishes: Kraft which
is a matte brown, Standard White which is a matte white and
Dreamcoat which is white with a glossy appearance on the
printed areas and matte on the non-printed areas, providing a
unique contrast. For more information on how to utilize
different box finishes in your branded unboxing experience and
other shipping strategies, check out our Shipping Strategy Cheat
Sheet. It’s also worth noting that the majority of
Packlane’s boxes are made with recycled materials and all of
their products are recyclable.

For more information about Packlane’s box types and materials,
consult their Box Types and Materials FAQ
page.

Customizable Features

One of the best aspects of Packlane’s service is that they’re
able to customize so many aspects of their products so you can
create the box that works the best for your brand. Here are the
main parts of the box you can customize:

Dimensions
Use Packlane’s default dimensions or create your own,
it’s up to you and what best suits your product.

Double sided printing
Print on the inside of the box, as well as the outside.

Any area of the box
Top, bottom, right side, left side, inside and anywhere
else in between. If you can see it, they can print on it.

Glossy/matte box finish
Whether you want a smooth matte finish or a glossy
finish, it’s up to you. Their Kraft and Standard

White printing options are matte, and the Dreamcoat
printing option leaves the printed area with a glossy
finish and the unprinted areas matte.

Materials
Their materials include Kraft (matte brown), Standard
White (matte white) and dreamcoat (glossy) and includes a
thin, flat paperboard to a thick, corrugated cardboard.

Colors
Packlane prints in CMYK (Cyan, Magenta, Yellow and
blacK) ink which enables them to print virtually any color
option. The only options the can’t print are white,
metallics and foil.

Designs
The artwork, designs, visual branding and placement is
totally up to you so feel free to customize your box
exactly how you want to.

Minimum Order Quantities

Their minimum order requirement for their box styles are as
follows:

Mailer Box: 1 unit

Classic Carton: 25 units

Shipping Box: 1 unit

Sample Boxes: 1 unit

Customized Box Styles: 1000 units

This makes Packlane an extremely viable option for new
businesses that are operating on a small budget or simply just
don’t have many orders to fill. You can start small and order a
lower quantity of boxes from Packlane when you’re just starting
out and as your business grows Packlane can support your
requirements as you scale and need more boxes. It’s the best of
both worlds because it can support small businesses that have
small requirements but it can also grow and scale with your
business as it grows and scales.

Packlane is the best of both worlds because it can support
small businesses that have small requirements but it can also
grow and scale with your business as it grows and scales.

Timeline & Shipping

How long it takes for you to receive your order from Packlane
depends on many factors such as:

How long the proofing stage takes you: The time in which
you can make adjustments to your order, finalize your design
and make changes.

Your box size, the quantity of your order and your chosen
materials

How long the production takes: This includes printing,
cutting, folding, quality assessment and packing for shipment.
Standard production turnaround takes 10-20 calendar days,
expedited production turnaround takes 8-10 calendar days.

Shipping transit time: The time in which it takes to ship
your order from Packlane to your desired destination and
depends on whether you’re located in the USA or
internationally.

Upon checkout you’ll be able to see an estimated shipping date
for your order that is calculated based on a 24 hour proofing
period and the assumption that your order has no unusual
requirements. It’s only an estimate, but it can give you a
rough timeline to expect. Packlane expresses on their website
that they may be able to cater to critical deadlines and to
contact their customer support as early on in the planning
process as possible if this is the case.

In terms of shipping they ship both domestically as well as
internationally and ship most orders via UPS, however, orders
over 200lbs are shipped on a pallet via LTL freight. You can
estimate your shipping costs via their website’s shipping
calculator and for more information on shipping, checkout
Packlane’s Shipping FAQs
page.

Packlane Plus

Packlane Plus is a packaging solution for
high volume or custom tailored designs. For businesses
exceeding 2,000 units per month or require different box style
specifications than Packlane’s mailer box, classic carton or
shipping box, then Packlane Plus could be the best option for
your business.

With Packlane Plus you can work directly with an account
manager to assess your options and work through any of your
questions, you receive the advantage of custom structural
design for your boxes, custom samples and prototypes to test
your creation, personalized quotes in as little as 1 business
day, free proofing and file preparation, easy restocks, tracked
order history, and more. Packlane Plus allows you to manage
large orders from Packlane easily so you can design, create,
order and reorder your boxes from Packlane with as little
hassle as possible. Definitely a useful feature if you’re
operating on scale.

Pros & Cons

The main advantages of working with Packlane is that their
products are almost entirely customizable and they’re more than
willing to work with businesses to adjust their products to
meet their specific needs. The main disadvantages with Packlane
include some features that they don’t offer right now, but
could potentially be added in the future.

Pros:

Customizable box dimensions

Customizable materials

Low MOQ (as low as 1 unit)

Double sided printing

Glossy & matte box option

Digital preview

Rushed order option

Packlance Plus option for high volume orders over 2000
units

Boxes are printed & produced in the USA

All of their products are recycled and in some cases made
of recycled materials

Ship domestically & internationally

Cons:

International shipping (anywhere outside of USA) may be
costly

Unable to print foils, metallics and white ink onto the
boxes

They don’t offer any design services for box artwork

Cannot print on the inside of the Classic Carton box

Packlane’s Pricing

The pricing of their boxes are affected by these choices:

Dimensions: Depth is the most influential measurement for
cost

Box Style: Whether it’s a Mailer Box, Classic Carton or
Shipping Box

Percentage of ink coverage on the box

Material: Their Kraft, Standard White or Dreamcoat options

Quantity: The higher the quantity, the bigger the cost
savings

Since there are so many aspects that affect the cost of the
boxes, the best way to find out how much boxes may cost for
your business’ needs, or to work within a budget, would be to
request a quote from Packlane or
simply start customizing your own Mailer Box, Classic Carton or Shipping Box on their website.
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Conclusion

If you’re an ecommerce business looking to create a positive
first impression on your customers, your shipping box and
product packaging is the first place to start. With Packlane’s
customizable options down to the size, style, color and
material of the box you’re able to create packaging that meets
your exact specifications and represents your brand down to the
finest details. Whether you’re a small business that wants to
create a connection with your customers that extends offline,
or a big business that has a high volume of orders to fulfill,
Packlane can work with you and create packaging that fits your
needs, and they can scale and grow with you as you grow. For
on-brand packaging that’s bound to make a memorable unboxing
experience for your customers, consider working with Packlane.