SERPWatcher  is a newly
released tool from the same company that
supports KWFinder (read our
KWFinder Review here) and
SERPChecker, and was brought
out with the intention of servicing website’s needs to track
their search engine ranking position (SERP).

SERP plays a huge role in how websites attract traffic to their
pages and how businesses convert that traffic and drive sales.
Coupled with the KWFinder tool that helps conduct effective
keyword research, using SERPWatcher is a valuable addition that
can help you to understand how your keyword research is paying
off by tracking your SERP as it moves throughout ranking
positions for various keywords.

SERPWatcher is a valuable tool that provides insightful
feedback that can help you either understand where the volume
of your traffic is coming from, or it can track the progress of
your SERP for various keywords. Let’s learn more about
SERPWatcher and why it’s a valuable tool for your ecommerce
website.

What SERPWatcher Does

SERPWatcher enables you to track the search engine ranking
position of your targeted keywords as they fluctuate or remain
relatively stable in search engine ranking results. They focus
on making SERP tracking both effective and easy to use, with a
user friendly interface and optional email notifications to
help you understand your SERP data and monitor it as it
changes.

On your SERPWatcher dashboard you’re able to view all the
relevant data you want access to including the keywords you’re
tracking, the ranking position of each keyword, how their
ranking positions have changed, the estimated search volume for
each keyword and more. Beyond that there’s a useful report
section that details the dominance index for each of the
domains you track where you can measure your overall progress
based on keyword positions and their estimated visits
considering the different weight of each keyword you track.

Who SERPWatcher is For

SERPWatcher is for people or businesses who have implemented
some sort of keyword strategy into their website and want a way
to manage and track the progress of their SERP. Since SERP
plays a huge role in search engine optimization (SEO) and helps
to demonstrate where your website’s traffic is coming from,
what volume of it you’re receiving and overall just how your
keyword strategy is working, SERP allows you to track and
measure your progress which is useful for people or businesses
who want data to back up their efforts.

Keyword research and applying a keyword strategy into your
website is hugely important for SEO, as we discussed more
deeply in our KWFinder Review, and SERPWatcher gives you a way
to measure your progress and get an overview of how your
efforts are paying off, whether you’re actually meeting your
targeted goals and actually ranking for the keywords you’re
going after, or if you’re not and you need to reevaluate which
keywords you’re going for. It’s a valuable way to get feedback
from search engines, which otherwise isn’t an easily accessible
thing to do, and since SERPWatcher focuses on making the data
relevant and easy to understand, you can understand your SERP
and the overall health of your SERPs overall without any prior
knowledge on the subject.

SERPWatcher gives you a way to measure your progress and get
an overview of how your efforts are paying off, whether
you’re actually meeting your targeted goals and actually
ranking for the keywords you’re going after.

This tool is the most worthwhile to use when used in
conjunction with a keyword strategy, whether you’re actively
conducting research with a tool such as KWFinder or your
webpages are already optimized with keywords, so for best
results we recommend using SERPWatcher when you already have a
keyword strategy or will be implementing one as you’ll need to
have keywords to measure in order to measure or track any sort
of SERP data.

SERPWatcher’s Features & Services

Tracking

 

There are plenty of different ways to track SERP results with
SERPWatcher, depending on what works best for your business and
how you want to manage your data. You can track the following
data:

Track SERP results for an unlimited number of domains

Narrow down data tracking based on country, state or city

Segment data between desktop and mobile search platforms

Add your own keywords or import pre-existing lists

When it comes to choosing how you want to add keywords to your
SERPWatcher dashboard, you have the flexibility to enter
keywords manually, import them from your existing KWFinder
library, add from a TXT or CSV file, drag and drop from a TXT
or CSV file or simply copy and paste from anywhere. You have
the option to add and delete keywords even when the tracking is
active, so you have the ability to modify your list of keywords
as you go.

To get an overview of each domain you’re tracking visit the
tracking heading where all the basic info for each domain will
be shown (such as any location specifications, desktop/mobile
segmentations and number of tracked keywords) as well as the
Dominance Index progress for the domain.

Dashboard

 

Use the dashboard to view all of your data in one place via an
organized two-column interface. In the left hand side column
you’ll have an overview of the keywords you’re tracking, you
can manage the time frame for the position progress of the
keyword, choose to export the keywords from here, filter them
by your preferences and more.

In the right hand side column of the dashboard view your
current dominance index plus a chart of its progress throughout
the month, view a table of your top keyword rankers and
outrankers, your keyword position flow which basically gives an
overview of how your keywords have keywords progressed,
declined and have not changed over time, and get access to more
tables and metrics that chart the performance of your keywords.

Reports, Alerts & Sharing

 

Since reports are essentially the main purpose of using the
SERPWatcher tool, they’re created to track SERP in real time so
they’re always up-to-date and moving alongside SEO as it shifts
and changes. It’s likely that you’ll be able to see how the
SERP of your keywords adjusts and moves when you start tracking
them through SERPWatcher, that’s why the automatic alerts
feature is so convenient. There are plenty of ways to manage
the alerts you want to receive whether it’s a weekly or monthly
report of SERP changes, or something more customized such as
immediately when a keyword enters or leaves the top 10 or 100
ranking positions. It’s interesting to see how often the SERP
adjusts when using a new keyword, so it’s worthwhile to sign up
for the alerts.

In terms of sharing the reports, SERPWatcher enables you to
export interactive digital copies of the report so whomever
you’re sending them to can also view the SERP of the keywords
in real time. This function is important because if the reports
weren’t interactive and digital when sharing them with others,
it’s likely that they wouldn’t be relevant as SERP tends to
change so quickly (and can change drastically).

Pros & Cons

SERPWatcher’s main advantage is that it’s an easy to use,
all-in-one dashboard that provides you with an overview of your
keyword’s SERP performance with all the relevant data available
to you at a glance. By adding in keywords as you see fit you’re
able to create a custom menu of keywords that you can manage
data for without overflowing your dashboard with irrelevant
keywords or SERP data that you’re not interested in tracking.
Make use of the convenient email update feature to get
real-time updates when your keywords enter or leave the top 10
ranking positions (and thus, the first page of search engine
search results). The main disadvantages aren’t exclusive to
SERPWatchers itself, but tools relying on SEO data are in some
cases relying on educated theories, and therefore some data may
be over or underestimated.

Pros:

Enter keywords manually

Import keywords from your existing KWFinder lists

Make use of the email notification feature to receive
updates when your keywords enter or leave the top 10 or 100
SERPs

Easy to manage interface with all relevant data easily
accessible

Get an overview of your keyword’s ranking positions as they
fluctuate day by day

View your current dominance index and compare it over time.
The higher the value out of a total of 100, the more you
dominate the organic traffic

One-year data retention

Desktop and mobile segmentation

Localized results available

You can split keywords into an unlimited number of domains

Easily share the interactive reports digitally with others

Cons:

Estimated Data: Since some aspects of SEO are based on
educated theories, some of the data SERPWatcher tracks may be
over or under estimated. It’s worth bearing in mind to use the
data as a very good indicator of your SERP but may not be 100%
accurate all the time.

Pricing: Since the free pricing tier is a very limited
offer per 24 hour period, in order to conduct effective SERP
tracking you’ll most likely want to upgrade to a paid plan.

SERPWatcher’s Pricing

SERPWatcher’s pricing is the same for both Mangool’s (the
parent company) other tools and includes the use of their
tools, KWFinder and SERPChecker as they’re best used in
conjunction with one another. If you’re interested in using
SERPWatcher you’ll get access to it and both KWFinder and
SERPChecker within any of the following pricing tiers:

Pricing Tiers:

Free: Includes 3 keyword lookups in a 24 hour period &
50 related keywords per search.

Basic ($29 USD/month billed annually, $49 USD/month, billed
monthly): Includes 200 tracked keywords, unlimited tracked
domains and daily rank updates.

Premium ($39 USD/month billed annually, $69 USD, billed
monthly): Includes 700 tracked keywords, unlimited tracked
domains and daily rank updates.

Agency ($79 USD/month billed annually, $129 USD, billed
monthly): Includes 1500 tracked keywords, unlimited tracked
domains and daily rank updates.

The main difference between the pricing tiers is essentially
how many tracked keywords you’re able to measure or search
within a 24 hour period.

Conclusion

This might seem like a lot of information, but the tool itself
is very simple to use, there’s just a few main features to know
about to make the tool work to its full potential for you.
SERPWatcher is an excellent
tool that provides data that can help you make better decisions
when it comes to keyword research, and provides you with
insight into your website’s search engine ranking position
which is one important aspect of your SEO strategy.

For more information about SERPWatcher and advice on how to use
its features, check out the SERPWatcher Guide on the
Mangools blog.
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