rel="author" and rel="publisher" in Magento webshop

Wednesday, June 18, 2014 12:14:38 PM Europe/Amsterdam

DEC 3, 2013 3:20:02 PM

Getting author highlights in you Magento webshop

Getting author highlights in your Magento webshop

It’s a simple process:

  1. Add the above link to the <head> section of your Magento shop and you are ready
  2. Make sure you use the correct url. The example you see above are the links from the website you are on now.
  3. Make sure your Google+ account is ready and has information about you and your website.

When should I use the publisher rel in Magento and when should I use the author rel in Magento?

Google publisher rel

Google author rel

Every page Product pages
  CMS pages
 

Blog pages

The most common mistake made is adding the author rel to every page. It is a lot easier to do that so that's what people do. Don't! The publisher rel should say "hey, you are on the Pagayo website". The author rel should say "hey this content has been created by Sjoerd Overdiep". The last rel should only be added to the lowest row in your site structure. Why? Ask Google.

Check the image below. It shows a site structure. Only the pages that are called content should have the author rel.

What is site structure?

 

How do I add my publisher rel to Magento?

Go to System > Configuration > Design > Html head > Miscellaneous Scripts and there you add the rel="publisher". That was the easy part.

How do I add my author rel to Magento?

You could use http://www.magentocommerce.com/magento-connect/google-authorship-3223.html for that. But it hase some downsides to it. You will have the rel on every page and it is added to the content. You want it in the header. You need to use FTP to do that.You should go to app/design/frontend/default/your design/layout/catalog.xml and add;

How do I add my author rel to Magento?

How do I add my author rel to the Aheadworks Blog Magento?

You need to use FTP to do that.You should go to app/design/frontend/default/your design/layout/aw_blog.xml and add;

How do I add my author rel to the Aheadworks Blog Magento?

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Posted in web-tutorial By

Sjoerd Overdiep