WooCommerce Vs Shopify: Which is Best For Your Store?

WooCommerce Vs Shopify: Which is Best For Your Store?

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Choosing an online sales channel can be a difficult task,
especially when there are so many options available. This can
be confusing, especially for a newbie retailer who isn’t sure
what features they want from their ecommerce store, so here’s a
quick comparison of two of the major players in the ecommerce
game: Shopify and WooCommerce.

Okay, so both a really popular with huge customer bases, but
which one is right for you?

WOOCOMMERCE
WooCommerce is a sales plugin by WordPress which turns your
website into an full-blown ecommerce store. You can sell
anything on WooCommerce (including digital downloads like MP3’s
and eBooks), and it’s easily customisable with a wide variety
of storefront templates for you to choose from, so you can let
your individual branding and personality flow. It also has
hundreds of free and commercial extensions, so you can optimise
your shop however you want.

WHAT MAKES WOOCOMMERCE SO APPEALING?
Here are some of most attractive features WooCommerce has to
offer:

It has a clean and simple storefront design which is also
customisable with a variety of different themes and add-ons,
meaning you can optimize your store in pretty much any way you
want. Add product galleries, testimonials and loads more, so
your store can be as feature-packed or stripped back as you
wish.

WooCommerce supports PayPal for accepting credit card &
PayPal account payments, BACS, and Cash on Delivery. They’ve
also got a variety of specific payment gateway extensions.

Managing your digital or physical products is easy with the
intuitive and WP centric UI. You also have the option to assign
dedicated store managers to handle the day to day management of
your inventory.

Keep on top of your incoming sales and reviews, stock levels
and general store performance, all from your WordPress backend,
by using the handy he reporting tool. This is great for sales
forecasting and identifying which products you need to keep
selling and which ones you need to stop stocking.

The marketing capabilities within WooCommerce are excellent,
including campaigns offering a range of discount options, usage
limits and product/user restrictions as well as free shipping.

There’s the option to have a WooCommerce eBay integration, plus
other integrations such as WooCommerce to Amazon. This is great
because you can connect your stores and marketplaces, which can
maximize your exposure and increase sales.

WooCommerce stores support responsive design, so your shop will
look good on any screen, whether that’s on smartphone or a
desktop computer.

The interface is very simple to use. This makes WooCommerce a
great option for those less experienced with managing ecommerce
stores, web design, or technology in general!

No limit to the number of products and categories

Because it’s run by WordPress, WooCommerce stores are very SEO
friendly (something WordPress is well-known for), so it’s much
easier to get your shop to the top tier of search engines.
Also, there’s excellent blogging capabilities on offer (again,
thanks to WordPress).

WooCommerce is completely free, which is definitely a plus,
especially for casual sellers or beginners who don’t want to
spend a fortune on their ecommerce platform.

SHOPIFY
Shopify is a is another major ecommerce marketplace. It affords
its users a great deal of freedom to customise their stores and
really get across their personalities and branding. You don’t
need to be a design wizard to create a great-looking store, and
there’s a huge amount of support available if you need any
help. There’s an extensive catalog of apps and addons you can
choose from to add more features and functionality to your
site, or to help with other aspects of running your business.

WHAT’S SO APPEALING ABOUT SHOPIFY?
Okay, so what exactly makes Shopify so popular with it’s users?

There’s a wide variety of themes to choose from, so you can
make your store look professional. You also have full access to
the HTML and CSS of your store, so you can customise it in
whatever way you want, providing you have the capabilities to
do so.

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