WooCommerce news – Grow your reach and drive sales with Facebook for WooCommerce

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WooCommerce news – Grow your reach and drive sales with Facebook for WooCommerce

At WooCommerce we’re passionate about the idea of eCommerce
being open. By that we mean open to all budgets and an array of
development skill levels, open to all locations, and open to
everything from the simplest to most customized business
ideas you can throw at it.

Today we’re proud to announce WooCommerce.com/facebook" target="_blank" rel="noopener noreferrer">Facebook for
, a free integration that opens up
Facebook’s audience of more than 1 billion
people to Woo store owners. It’s a significant step
in our quest to democratize commerce on WordPress.


Read on to learn more about the two powerful ways this
extension helps grow businesses.

Connecting Woo stores with the world

An eCommerce store is only as successful as its reach and
sales. WooCommerce has over 1.9 million active installs —
how many of these stores are reaching their goals, and reaching
the right people?

It’s hard work, especially for small business owners, to
put the time and energy into marketing whilst printing shipping
labels, finding room for inventory under desks, and balancing
the books in the proverbial early days. Everyone wants a silver

We write fairly regularly with tips for driving sales and
finding customers, and integrating your store with Facebook is
one such tip. Now the easiest way to do so is
with WooCommerce.com/facebook" target="_blank" rel="noopener noreferrer">Facebook for

Here’s why:

  • Facebook helps you reach
    customers with ads
    , and
  • Listing products on your Facebook Page in a shop
    section drives sales.

Plus, it’s free, which is awesome. Facebook
are embracing working with open source partners, and at Woo
we’re proud to be one of the very first.

Here’s a more in-depth look at the two features provided by
this extension.

Advertising and remarketing to potential customers via Facebook

At WooCommerce, we use Facebook extensively for WooCommerce.com/2015/06/facebook-remarketing-ecommerce/" target="_blank" rel="noopener noreferrer">advertising and
remarketing, and have seen some excellent results. We
recommend it to stores far and wide, and are excited that this
new extension makes it an easier process.

Installing the Facebook pixel on your WooCommerce store (done
via guided setup) enables:

  • Conversion tracking, so you can
    see the number of conversions and/or sales your ads are
  • Optimization, so you can show ads to
    people most likely to take a specific action (like adding an
    item to their cart or making a purchase), and
  • Remarketing, so you can reach people
    who have already visited your store and may be more
    likely to return for a purchase.

The integration will help you
install a tracking pixel on your store quickly and without a

Adding the Facebook pixel is a tried and tested way to
track performance of ads, which is really helpful:

Facebook is 100% the backbone of our customer
acquisition efforts, and it’s been made even better with the
improved Facebook pixel.
— Ali Najafian, co-founder,
Trendy Butler

Showcasing your products on your Facebook Page

Setting up a Facebook shop section enables you to
show the products you have for sale on
your Facebook Page
. With this extension, your
products will be pulled in dynamically, and updated on Facebook
when they’re updated in WooCommerce.

As things stand, the shop section integration enables you to:

  • List your catalog easily — it takes
    just one click to send your entire product catalog to
    Facebook. Any changes made on your WooCommerce website are
    automatically synced with your Facebook shop.
  • Merchandise your products — you can
    organize your products into collections, and even tag them in
    photos to improve visibility and highlight your best sellers
    on both Instagram and Facebook.
  • Offer mobile-friendly browsing — the
    Facebook shop section offers a beautiful shopping experience
    for mobile devices.

WooCommerce products on Facebook
mobile, easy on the eyes.

Download the free extension to get started

There you have it — everything you need to know
about Facebook for WooCommerce. WooCommerce.com/facebook/" target="_blank" rel="noopener noreferrer">Download the extension now to start
advertising to potential customers and showcasing your products
right on your Facebook Page.

Have thoughts for us about this? We’re keen to hear your
feedback. The comments are open and we’d love to know what
questions you have, what you’d like to see in future updates to
the extension, or whatever else is on your mind.

WooCommerce.com/2017/04/facebook-WooCommerce-extension/">Read more

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