WooCommerce news – How to unlock the power of WooCommerce on mobile

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WooCommerce news – How to unlock the power of WooCommerce on mobile

As manufacturers pack more power into mobile devices — and
they become readily available worldwide — our tendency to use
them for everything possible has risen dramatically.

Why pick up a laptop or sit in front of a desktop computer
if you can accomplish the same task on your cell phone? Larger
screen sizes and improved hardware mean they’re just as easy to
use for games, research, note taking… and shopping online.

But a consumer viewing your store from their
phone is much different than them buying from it.
An iAquire and SurveyMonkey study found that
40% of mobile users will leave a website and go back to
their search results if the first site they visit isn’t
mobile-friendly.

Imagine WooCommerce.com/2015/04/google-analytics-ecommerce-tutorial/" target="_blank">reducing your bounce rate by 40%. Now
imagine what keeping more of those visitors on your store might
do for your sales.

If your WooCommerce-powered store isn’t
accommodating to mobile visitors, you’re leaving money on
the table
. Fortunately, there are a few simple ways to
improve your store — without undergoing a
costly redesign — that will help you keep more shoppers on
your store, plus potentially improve the number of purchases
they make.

Let’s take a look at how you can unlock WooCommerce’s hidden
power for mobile shoppers using built-in design options, ideal
payment gateways, and a few amazing extensions.

Review your homepage, product pages, and checkout experience

Responsive design — website design that automatically
scales its content up or down to match the viewer’s screen size
— is the first thing you’ll usually hear about when the
topic of mobile friendliness comes up.

But there’s much more you can do to improve the
experience of shoppers with small screens
than switch
your theme and call it a day. And WooCommerce has both built-in
options and paid extensions that will give you the ability to
improve your layout and boost shopper happiness.

Let’s take them one by one.

Reduce your homepage content to avoid scroll overload

Your store’s homepage is often (WooCommerce.com/2016/08/optimize-ecommerce-landing-pages/" target="_blank">but not always) where new shoppers first
learn about your business, what you sell, and how you’re
different from your competitors.

It’s tempting to stuff as much information as you can onto that
first crucial page, but keep in mind that what
looks amazing on desktop may translate into endless scrolling
on mobile
. Large graphics and menus will probably
scale down fine, but lists of products, blocks of text, and
widgetized content areas could take up too much room on those
small screens.

Scrolling, scrolling, scrolling…

To avoid bombarding shoppers with too much
information, limit your homepage to “mission
critical” items
. This might mean a single responsive
graphic or slider, links to product category pages, and just a
little text.

Remember that you can easily direct homepage visitors
elsewhere: for example, if you want to feature your most
popular products, limit the listing to 3-4, but then WooCommerce.com/document/WooCommerce-shortcodes/#section-7" target="_blank">use a shortcode on a new page to display as
many as you like. This will help you save
space and boost sales.

Make sure products are easily accessible

As we just mentioned, you can easily link new shoppers (or
returning visitors) from your homepage to category or product
pages. But homepage links are just one step in
making products easily accessible from mobile devices
.

Mobile shoppers need to be able to quickly find and learn about
the items you sell, and do so in the ways they prefer. A few
tips for making this happen:

  • Make sure your store menu links to category and/or
    product pages
    , and that shoppers don’t have
    to navigate through multiple screens to find those links.
  • Double-check that your site search is both
    accessible and easy to use on small screens
    .
  • Also on the topic of search — if you sell a lot of
    products, consider trying an extension like WooCommerce.com/products/WooCommerce-product-search/" target="_blank">WooCommerce Product Search to
    “weigh” the most popular or important ones
    so mobile
    shoppers don’t have to sift through dozens of results looking
    for something they already know about.

Keep the checkout as simple (and speedy) as possible

Finally, look at your checkout experience on small screens.
This can be a huge factor in cart abandonment,
especially if you’re asking for too much info or the process
takes too long.

Shoppers are less likely to
complete the payment process if it’s tedious or takes a long
time. Nothing hurts more than losing a potential customer right
at the very end!

If shoppers are being asked to fill out unnecessary fields
during checkout (for example, if they’re asked for a shipping
address when all you sell is digital goods), consider using the
WooCommerce.com/products/WooCommerce-checkout-field-editor/" target="_blank">Checkout Field Editor extension to remove,
add, or change these fields and make the experience as smooth
as possible.

If you’re worried that the checkout itself is causing
issues, you can always try reducing it to a single page, if
it’s currently taking multiple steps. WooCommerce.com/2016/03/optimizing-WooCommerce-checkout/" target="_blank">You can read in detail about optimizing the
checkout flow (and how to know which option is best for your
store) here.

You may also want to think about how
payment options could be slowing down the
checkout
. We’ll talk about some alternate options you
can try there in just a little bit.

Utilize a mobile-friendly product gallery

Shoppers consider a lot of factors when making a purchasing
decision, from WooCommerce.com/2016/02/best-product-copy-length/" target="_blank">copywriting to WooCommerce.com/2017/04/reviews-WooCommerce-best-practices/" target="_blank">reviews. As you probably already know, the
photos or images of your products also have a big influence on
whether or not they click “buy.”

If your mobile shoppers aren’t able to properly view
and explore your products’ images from their devices, they may
be less likely to make a purchase
. Fortunately, we’ve
built an amazing mobile-friendly experience right into
WooCommerce as of our latest release.

WooCommerce.com/2017/04/WooCommerce-3-0-release/" target="_blank">WooCommerce 3.0 includes a new product
gallery that vastly improves the mobile experience. With
the new gallery, images now display at their true size on
mobile. Additionally, touch gestures have been improved — you
can swipe right and left to scroll through images, pinch
to zoom, swipe up to close, and more.

The updated gallery is fantastic
on every device, offering improved zoom and detailed gallery
views.

If you haven’t updated yet, you can WooCommerce.com/2017/04/WooCommerce-3-0-release/" target="_blank">find out more about WooCommerce 3.0 here.

Make payments faster and easier for mobile shoppers

When a customer is literally trying to give you their
money, nothing should stop them
. But sometimes
your choice of payment processor can interfere with these final
steps, if only because they’re just a little too slow or
tedious for impatient shoppers.

Once you’ve addressed every other factor on the way to the
cart, you should make the process of paying hassle-free
for those with small screens. The good news: you can accept
fast or one-touch mobile payments through a variety of
WooCommerce extensions, including:

  • WooCommerce.com/products/stripe/" target="_blank">Apple Pay — offered via the Stripe payment
    gateway, Apple Pay offers one-touch payments and uses
    safely stored information
    to make ordering fast,
    easy, and super secure.
  • WooCommerce.com/WooCommerce-and-paypal/" target="_blank">PayPal — PayPal’s mobile experience is
    fast, simple, and trusted in many
    countries
    . It’s also super secure, thanks to
    2-factor authentication, and customers can pay via safely
    stored card or bank information.
  • WooCommerce.com/products/pay-with-amazon/" target="_blank">Amazon Pay — This free extension lets
    your customers pay for their orders using information
    already stored with Amazon
    . Bonus: customers never
    leave your site. Double bonus: it’s compatible with WooCommerce.com/products/WooCommerce-subscriptions/" target="_blank">WooCommerce Subscriptions.

Alternately, if you happen to be located in South Africa,
where WooCommerce.com/2017/03/WooCommerce-payments-without-credit/" target="_blank">credit cards aren’t widely used online, you
can take payments via WooCommerce.com/products/WooCommerce-gateway-snapscan/" target="_blank">SnapScan. This allows shoppers to use
stored payment details to pay for mobile orders (or, if
shopping via desktop, to scan a QR code and pay
with their phone).

There are plenty of mobile-friendly options out
there
, and they all have their perks, so WooCommerce.com/product-category/WooCommerce-extensions/payment-gateways/" target="_blank">have a look at the payment options supported by
WooCommerce and let us know if you find a new favorite. 🙂

Extensions for an optimal small screen shopping experience

We’ve already mentioned a few WooCommerce extensions that might
help your mobile shoppers see product details easily, make
payments quickly, or complete the checkout with less hassle.
But there are plenty more ways you can optimize the
shopping experience on smaller screens
.

Use extensions to take your store
to the next level (and make mobile shoppers even happier).

Here are a few more extensions to try:

  • WooCommerce.com/products/WooCommerce-social-login/" target="_blank">WooCommerce Social Login — allow
    shoppers to create or log into their account via Facebook,
    Twitter, etc.
    , eliminating the need for another
    password and making the sign-in process super speedy for
    returning customers
  • WooCommerce.com/products/variation-swatches-and-photos/" target="_blank">Variation Swatches and Photos —
    get rid of difficult-to-tap drop-down menus for
    choosing product variations
     and replace them
    with color swatches or photos of your available options
  • WooCommerce.com/products/recommendation-engine/" target="_blank">Recommendation Engine — recommend
    related products on each page so mobile customers keep
    browsing
    without needing to return to category pages
    or start a new search
  • WooCommerce.com/products/WooCommerce-one-page-checkout/" target="_blank">One Page Checkout — ideal for allowing
    customers to instantly purchase products without
    leaving the page
    , so no one needs to take extra
    steps to make a purchase
  • WooCommerce.com/products/reactor/" target="_blank">Reactor — build your very own custom app
    for your store
    for even easier mobile shopping, plus
    get extra features like push notifications

Cater your site to mobile shoppers and watch sales soar

As mobile devices grow more powerful and more consumers use
them to shop online, you’re going to find
that having a responsive theme is not
enough
. Luckily, WooCommerce has plenty of options
that will help you out.

One other thing to consider: there’s no limit to how you can
change your store to cater to what your shoppers
like best. So if your mobile customers buy more when you don’t
have product copy — or alternately, have a lot of it —
there’s nothing stopping you from changing your design
or content to suit their needs
.

We hope these ideas prove helpful for you in the long haul!
Have any questions about tapping into the power of mobile with
WooCommerce? The comments are open and we always love hearing
from you.

WooCommerce.com/2017/04/mobile-WooCommerce-tips/">Read more

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